But the idea behind [the new organization] — that the traditional ways of communicating with and motivating voters are giving way to new channels built around social networking — is also very evident in the White House’s media strategy.If we changed this article to be about the church insteand of government, it is exactly the same idea we were trying to get across at this year's Ministers' school. The thesis statement of Ministers' School (if Ministers' School had a thesis statement) could have been a rewritten version of the quote above: "The traditional ways of communicating with and motivating disciples of Jesus are giving way to new channels built around social networking."
The undertaking will require Mr. Obama’s aides to wedge technology that worked for them in the campaign into the infrastructure of the White House, with its relatively older technology and security restrictions.This quote could be rewritten to say, "The undertaking will require those who want to change the church to wedge technology that works for them into the infrastructure of the institutional church, with its relatively older technology and ecclesial restrictions."
The larger point being, the kind of ground-shifting changes the inaugural address talked about are also happening in the church specifically. It's not just about new technology; it is about a new way to look at the world.