Wednesday, January 28, 2009

A Topic on Many Minds

Here's more on the topic of new communication in old churches.
The problem that I see with ... a ton of churches, including my own) is that they don’t dive in. They try to dip their toes in the water and hope they catch a fish. A fisherman gets dirty, gets wet and smells. I love to fish ... but I know that when I fish, I don’t wear my best clothes and I don’t expect to cast once and catch a bass on the first throw. You have to have patience. You have to be committed. You have to think like a fish.

My prayer, heart’s desire and encouragement/challenge to you is to WRESTLE with Bill Seaver’s quote: “Simply using the new tools with the old mindset won’t bring about the marketing change you need and want.”

Experimenting with new communication gadgets and expecting great wonderful things to happen without really changing the fundamental way you think about communication is like slapping a screen on your sanctuary wall and expecting great wonderful things without really changing the way you think about worship. It's gimmickry, shallow, and not authentic.

If you sincerely want to learn a new language for the sake of conveying the Gospel, as with learning any new language, the best way is immersion. Dive in!

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